Jake from the Sub Surf Spray Crew has arrived in vinyl figure form, exclusively at Walmart. There’s also a level inside the mobile game Subway Surfers that has the characters go through a Walmart store. Strange!

The 4 inch figure is displayed in a cool box that is shaped like a spray bottle, a digital code with in-game goodies, and it comes with a collectible sticker. And Jake’s pretty cheap too at $9.84.

With these uniquely designed boxes, they could look really nice on a shelf. It will definitely stand out in the toy aisle. According to The Toy Book, Walmart also has Fresh Kicks keyrings and Street Jammers plushies available for purchase.

Fresh, Tricky, and Frank will be in the collectible set, but they haven’t mentioned how many will be in this toy series. SYBO Games has unboxed all of the figures so far in the video below.

To celebrate the moment, SYBO Games and Walmart have decided to include elements of the stores into the mobile game, and it looks as bizarre as you’d think it would. There’s a literal subway running through the middle of a Walmart store.

For those unaware, Subway Surfers is a free-to-play infinite runner on iOS and Android platforms that’s been live since May 2012. The hook of the game is to avoid obstacles on a railway path, and the verticality gives it great replayability. To give you an idea of how big this game is, there have been 33,499,987 reviews on the Google Play store alone.

Subway Surfers also had an uptick of players from its virality on the popular social media platform TikTok. In an odd trend, users are uploading quickened clips of gameplay with computer voiced commentary about their life stories. Despite the game being almost 10 years old, it is still relating to the youth of today, hence the release of these toys.

Mobile gaming is still big business for the industry. For example, SEGA’s Sonic Dash has made more revenue than the last five Sonic the Hedgehog games combined. That’s insane – and kinda depressing. Other franchises like Cardcaptors and Brawlhalla are also trying to get a slice of the pie.

Source: The Toy Book